(Indianapolis, IN) - The state’s bank account is even more in the black, thanks to a new license plate promotion.
Recently new “blackout” plates were introduced. For an additional $45 Hoosier drivers can sport the all-black plates with white lettering. You can also swap an existing plate for a Blackout plate before its expiration by going into their local BMV branch and paying a $9.50 replacement fee.
BMV officials say over 40,000 people have ordered the plates, generating an extra $1.3 million. $34 from each plate goes directly back to the BMV to improve services.
“This new Blackout plate is a win, win for Hoosiers,” said BMV Commissioner Kevin Garvey. “Hoosiers have a stylish new plate that they are very excited about and, as an added bonus, the revenue generated from their purchase is going right back into improving future BMV experiences, not only for themselves, but for all Hoosiers.” Among the improvements will be modernizing the BMV’s digital tools, expanding self-service options and streamlining transactions across the agency.
According to the BMV, in the first month of sales, Indiana drivers purchased nearly 22,000 Blackout plates, outpacing first month sales in similar states. They’re trying to keep the interest going by rolling out a new Emo-inspired ad campaign to promote the all-black aesthetic.
