(La Porte, IN) - A popular online news publication locally no longer exists. "What's New La Porte" announced over the weekend that they are ceasing operations after being founded close to 13 years ago.

According to the publication, the advertiser-driven news service had nearly 4,000 readers each day, Monday through Friday.  Generating a sufficient profit was among the challenges cited by the publication for closing down their operations.

"We humbly suggest to our area businesses that if a future product such as ours presents itself, and you deem it of good quality, you support it because of the value it adds to our community," the publication stated in a post to their readers over the weekend.