(La Porte, IN) - Interest in the city of La Porte’s new logo is spreading like wildfire. The logo and slogan “Livin’ the Lake Life” have been trademarked by the city. As a result, businesses can put the logo on clothing for an annual fee paid to the city, said City attorney Nick Otis.
Already, the Livin the Lake Life tag line and logo depicting trees along the water’s edge have been placed on shirts worn by city employees. The annual fee is $350 for each business wanting to have the logo placed on clothing they sell, Otis said.
The logo and slogan were developed with help from a professinal marketing firm to better promote the city as a place to live, recreate and make a living.