(La Porte, IN) - The city of La Porte has designed and unveiled a new logo for marketing the community. The new design features three pine trees with water in front of them, as a reflection of the lakes in the city. Surrounding the image of the trees and water is an orange circle, reflecting upon our colors and pride in La Porte High School Slicers. The logo also includes the new slogan “Livin’ the Lake Life".
The new branding was unveiled today. Mayor Tom Dermody said the new image represents what the city has to offer and promoting that image will give the city an edge in recruiting new companies and residents.
“We want to capitalize on what makes us unique. Our city is blessed with lakes and natural resources that other cities only wish they had,” he said.
The city worked with a marketing firm out of Illinois on developing the new logo and slogan.