(Harrison, NY) - The days of a famous pancake flour brand name is on borrowed time. Aunt Jemina will be called Pearl Milling Company. The new brand name will take effect in June, PepsiCo, the owner of the brand, announced Tuesday.
For years, there was a push to remove the name Aunt Jemima because many felt
the long running symbol of a woman appearing to be a slave was rooted in racism. The familiar red and white package will look pretty much the same except for the new Pearl Milling Company name.
A few months ago, Uncle Ben’s removed the name from its brand of rice due to a racist perception of a male servant.